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7 October 2009 IPO unveils changes to trademark application process

It is now easier and cheaper for firms to file for trademark applications, the Intellectual Property Office (IPO) has asserted.

Earlier this month, the IPO launched its new online trademark application service, Right Start, in a bid to highlight the benefits of trademark registration.

The new service has an initial cost of £100, half the standard application fee, and customers will then be able to view their examination report before continuing with the process and paying the remaining fee.

In addition, the IPO has introduced a 15% reduction in fees for applications filed electronically. This equates to a £30 saving for individuals that pay the discounted fee at the time of filing.

It is hoped the changes, which came into effect on 1 October, will encourage entrepreneurs to expand and strengthen their business.

Commenting, David Lammy, Minister of State for Intellectual Property, said: ‘Trade marks enable businesses to protect and profit from the brand identity they have carefully crafted. By taking the step of registering trademarks, businesses are making a small investment in their brand that can have larger positive commercial results in the future.

‘The initiatives will make it cheaper and easier for businesses to register trademarks and to obtain these benefits.’